Keller Williams Realty is now the largest real estate company in North America by agent count, units and volume; all while not spending a penny on advertising. One of the reasons Keller Williams Realty has has been so successful in growing the company is the proven business model that teaches our agents to lead with revenue and not expenses.
While other real estate companies are in debt, struggling to keep their heads above water, and selling stock like it’s a fire sale, Keller Williams Realty is continuing to surge forward in the real estate industry. Keller Williams is also the only privately held real estate franchise and therefore answers only to their agents, not their stockholders.
Currently, Keller Williams is 100% debt-free and is proud to say that they have profit shared over $1 Billion with their KW associates. Over 98% of their market centers are profitable. Their main focus is on helping their agents succeed, not the company. They know that if they provide the best training, education and support to their associates, their success will be the company’s success.
Our competition thinks their customers are home buyers and home sellers. We think our customers are our stakeholders, our agents.
There is a reason why we are the number 1 real estate company in the world, and we did it in only 31 years without spending a dime marketing our own company. It’s because we are the best place for agents building quality of life. We don’t spend any money on national advertising and therefore we have very low operating expenses. We are agent-centric, not brand-centric and invest all our money into our agents. Now we can teach our agents how to brand and market their own business first vs. training them to market our company. Now we can relinquish the control of leads to our agents vs. competing with our agents for business. Since we have very low operating expenses, we can cap our commissions, which results in all of our agents being valued the same and treated the same. We have quality control in an industry with very low standards.
“Keller Williams truly is a company built by agents for agents,” John Davis, the company’s CEO, said. “We’re all agents. And we share the same mindset, values and vision.” Davis has led the regions and a company wide recruiting and accountability initiative that has fueled historic agent count, productivity and profitability gains.
“At KW, the agent is the brand of recognition and KW is the brand of reputation”. Gary Keller
The extraordinary productivity gains, which were powered by the company’s focus on training and technology, drove profitability for franchise owners and contributed to historic profit share distributions to associates. Profit share per agent has almost tripled over the past five years.
It’s a true Win-Win scenario. All of Keller Williams Realty follows this proven real estate business model to success.
Do you want to find out more? Check out the Millionaire Real Estate Agent book written by by Industry Leader and Co-Founder of Keller Williams Realty, Gary Keller. It is a must-read. In this book, Gary Keller has given agents a map for the road to success.
Are you ready to join Keller Williams? Start your career here.