The first year in real estate is pretty important. Many new agents don’t see their first anniversary. Would you rather have a business or a job? What if you could read one book that shows you what to do, step-by-step, to build a successful business and look at your work as a business and not a job? The Millionaire Real Estate Agent is the best book for Realtors® ever written.
No matter if you are just getting started in real estate or have been in the business for years, the Millionaire Real Estate Agent (MREA) is the go-to handbook for success in real estate. This book is by far the most realistic and practical guide to building a real estate business.
If you truly want to build a successful real estate career, The Millionaire Real Estate Agent, written by Industry Leader and Co-Founder of Keller Williams Realty, Gary Keller is a must-read. In this book, Gary Keller has given agents a map for the road to success.
Implementing The Millionaire Real Estate Agent
The Millionaire Real Estate Agent is about how you can systematically build a thriving real estate business. This book covers things like the 3 L’s of real estate: Leads, Listings, and Leverage. It covers why they are important.
Leads: Your first priority is lead generation.
- Be prospecting based, marketing enhanced.
- Protect daily lead-generation time blocks.
- Use scripts and make offers for immediate response.
- Track sources and conversion rates.
- Hold actions accountable to results.
Listings: Setting serious goals for listings appointments and be accountable to the goal. Setting 2-2.5 appointments per day 5 days a week with a 75% conversion rate puts an agent on the path to earn a million.
- Know the minimum number of listings and appointments you need.
- Be accountable to hit your minimums.
- Raise your average sales price.
- Implement a systematic listings marketing program.
- Consistently market seller listings for more leads.
- Get sellers to accept the specialists concept.
Leverage: Hire the right people the first time.
- Work from an organizational chart with job descriptions.
- Follow a lead generation plan and a recruiting process.
- Use compensation and opportunity as a competitive weapon.
- Hire unproven or emerging capacity talent.
- Implement a 90-day action and results training program.
- Use 1-3-5 and 4-1-1 for accountability.
- Top-grade and build a bench.
How Can You Become A Millionaire Real Estate Agent?
The Millionaire Real Estate Agent is not about quick fixes. It is about the innovative application of proven business techniques to the real estate industry. It’s about time you put your career on the path to becoming a Millionaire Real Estate Agent.
The book helps all agents stay focused on the bottom line. It covers different forms of lead generation, gives you lists of ideas and allows you to pick which activities you perform. If you don’t like cold calling, then you can pick another activity that is more appealing. The Millionaire Real Estate Agent stresses the fact that it does not have to be painful for you to be successful.
Learning how to become a Millionaire Real Estate Agent is one of the many skills you will gain through the training at Keller Williams Realty. You will learn from the industry’s top professionals how to grow and develop your real estate career. Experienced agents in the field are more than willing to teach, guide and share their knowledge and best practices to help their fellow agents. It’s the Keller Williams culture. Agents helping agents.
Utilizing the Millionaire Real Estate Agent Plan
Leveraging systems, tools, and people will help you grow your business, get more done, and make more profit. Automate things, hire people, set up systems to make your income. There’s only so much you can do alone, but with a team of professionals like an operations manager, a marketing and listing assistant, and even buyer and listing specialists you’ll be able to grow without spreading yourself too thin. Don’t spend all your time working in your business, work on your business to save time.
Anyone who wants to turn their real estate practice into a highly successful business must understand the fundamental models that drive the best real estate agents in the industry. In The Millionaire Real Estate Agent, these models are revealed and explained.You need to know what to expect and have the models to produce a solid foundation for success. Flying by the seat of your pants to generate business isn’t going to allow this to happen.
That’s where the Millionaire Real Estate Agent book comes in. Don’t try to reinvent the wheel, just follow the models. Read about the not-so-secret formula to building a million-dollar business here.
Here are the important models in the real estate industry:
It allows agents to set goals and build plans for achievement. Without this foundation, the other three models don’t make sense. Contacts lead to agreements. Agreements lead to contracts. Contracts lead to closings. It’s a numbers game and aligning yourself with the models will give you the best opportunities to stand out in your market.
The most important of the Millionaire Real Estate Agent’s models is lead generation. If you aren’t meeting new people, your business will suffer. Keep feeding your database and results are guaranteed to come. The most innovative thing to do is be consistent and follow the activities in the book.
It is vital to assess the health of a real estate business. The first step is to match an individual business budget to the chart of accounts outlined in the MREA. The budget model is one of the main reasons KW agents thrive in all market conditions. They master the market of the moment. By focusing on leading with revenue, not expenses, agents can be successful in any economy.
The organizational model is key to keep top of mind to have a successful business. Leverage is the key to building a solid career in any industry. To have a successful business, organization is essential to grow effectively. Keller Williams Realty utilizes the best business practices to help agents grow systematically from level to level to reach their goals.
- Focus on lead generation and hire the right people.
- Leverage your business with a team of qualified people.
- Build and nurture relationships with clients.
- Get a coach.
- Be passionate about your job.
- Be resilient in the face of adversity.
- It takes time, dedication and effort to create a successful real estate business.
Top-producing agents swear by the models. It is not just the way you think that produces results, but the actions you make and models you follow as well. Reading this book from cover to cover, underlining and highlighting is highly suggested for any agent who truly wishes to be a Millionaire Real Estate Agent.