What is the importance of “culture” in the business world? Does it really make a difference?
Much has been said about the KW culture, both positive and negative. The truth is, those of us that have the same values and focus on culture in business are perfect business partners. We are so thankful to have found a business that thinks like we do-where our beliefs are fostered in a positive and powerful way!
The reason why Keller Williams is continuing to grow in all economies is simply by focusing on the business of the agent and having the ability to lead within the real estate industry. The four major components where we strive to be the best are Culture, Technology, Profit Sharing and Training.
The Keller Williams culture is built on things such as:
- Being agent-centric
- Having open books
- A proven business model
- Sharing profit from the office back to our agents
By concentrating on these specific areas, our associates realize their fullest potential, find support to reach their goals, and have a true sense of family with their fellow agents.
To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.
To be the real estate company of choice for agents and their customers.
God, Family, then Business.
A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.
What is culture? Here is what Mo Anderson, Vice Chairman of the Board, Keller Williams Realty, and Kay Evans, regional co-owner in the Southeast and North Florida region, say:
- Making decisions that are right for the market center regardless of individual impact
- Taking a stand on an issue that is not popular, but is right
- Being the best co-op associate possible; always respecting other associates
- Helping someone in the market center willingly and with a smile, even though you are busy
- Doing something right without wanting to be recognized or acknowledged for it
- Paying a struggling associate’s fees anonymously
- Complimenting others regularly
- Being a part of the solution and not the problem in a market center
- Taking the high road on confrontational issues or points of difference
- Handling a fellow associate’s business when personal or family illness occurs
- Paying a struggling associate’s tuition to a class that may impact the associate’s productivity
- Living up to the covenant if you are on the ALC
- Representing the market center and the company in a positive way—always
- Smiling at others in the market center regularly
- Staying home if you’re having a bad day attitudinally
- Speaking without profanity
- Avoiding disparaging remarks about anyone
- Committing a random act of kindness every day
- Honoring the policies and protocol of the Region regarding recruiting
- Giving seven hugs a day
- Not recruiting associates from another KW market center
- Being willing to walk away from a transaction that compromises your principles
- Being considerate of the staff
- Paying your market center bills on time
- Not looking for loopholes in cap and royalty payment
- Responding to clients’ calls and concerns in a timely manner
- Considering the other person’s viewpoint before reacting
- Following the model
- Being excited about saying, “Would you mind if my Team Leader called you?”
- Implementing the Keller Williams productivity system
- Finally creating the budget you know you need for your business
- Not only learning but living the WI4C2TS
- Putting God and your family first, and the business second
- Understanding that the higher purpose of business is to give, share, and care
- Building your level one profit share down line to 15, as soon as possible.
- Lead generating for three hours, every day.
- Using a monthly profit and loss statement to analyze your real estate business.
- Hitting your monthly and annual production goals.
- Profitability in your personal real estate business.
Imagine a real estate company where there is a true incentive for agents to work together & care about each other. Profit share, ownership stake, where all the agents are being trained to brand their own business first vs. all being trained to directly compete with each other and their company for the same brand & business. And where every agent is valued the same.
Mo Anderson speaks about culture:
RED (Renew, Energize, and Donate) Day is an annual opportunity for KW agents to give back to the communities where they live. Every year in May, a single day is chosen where KW associates across North America do their part to clean up neighborhoods, feed the homeless, donate toys to local orphanages and anything else that their local communities need. In just one single day, KW associates donate 100,000+ hours of community service! Overall, RED Day is our way of saying thank you to the communities where we work.
KW Wellness Program
Keller Williams is one of the few brokerages that offer any sort of health coverage for their associates. Since as many as one in four real estate agents are currently without health insurance, we felt it was our obligation to make sure our associates were taken care of. We view our agents as family and family takes care of their own. With the rising cost of heath care, we have developed the KW Health Plan to help provide health insurance for real estate agents that guarantees coverage for every one of our associates at a reasonable price.
KW Cares is a public charity supported by all our associates across North America. It’s designed to help fellow KW associates in times of need. It is truly the heart of the Keller Williams culture in action. Thanks to KW Cares’ disaster relief model, agents were quickly able to jump into action and help the victims of Hurricane Florence and KW was able to send in it’s three 18-wheelers from Austin packed with generators and supplies during Hurricane Harvey. The trucks had volunteers aboard ready to work on unloading the trucks at the other end. Instead of holding their annual Mega Camp in Austin, KW changed the event to Mega Relief. Thousands came together in Austin, Texas, to make a difference in the lives of families impacted by Hurricane Harvey. This event was truly life-changing – and a cultural milestone in the history of our company.
Agent Leadership Council
Our associates drive the real estate business they are a part of, therefore we believe in giving agents the opportunity to direct decisions on how individual offices operate. Through their local Associate Leadership Council (ALC), agents and management are brought together on a monthly basis to oversee finances, and operations.
Reaching Out In The Community – The True Keller Williams Culture
Keller Williams is an active partner in communities across the globe. Our involvement includes numerous local charities and a 10% tithe to selected charities by KW Cares.