What is the importance of “culture” in the business world?  Does it really make a difference?

Much has been said about the KW culture, both positive and negative. The truth is, those of us that have the same values and focus on culture in business are perfect business partners. We are so thankful to have found a business that thinks like we do-where our beliefs are fostered in a positive and powerful way!

The reason why Keller Williams is continuing to grow in all economies is simply by focusing on the business of the agent and having the ability to lead within the real estate industry. The four major components where we strive to be the best are Culture, Technology, Profit Sharing and Training.

The Keller Williams culture is built on things such as:

• Training
• Being agent-centric
• Having open books
• A proven business model
• Sharing profit from the office back to our agents

By concentrating on these specific areas, our associates realize their fullest potential, find support to reach their goals, and have a true sense of family with their fellow agents.

Imagine a real estate company where there is a true incentive for agents to work together & care about each other.  Profit share, ownership stake, where all the agents are being trained to brand their own business first vs. all being trained to directly compete with each other and their company for the same brand & business.  And where every agent is valued the same.

Mo Anderson speaks about culture:

RED Day

RED (Renew, Energize, and Donate) Day is an annual opportunity for KW agents to give back to the communities where they live. Every year in May, a single day is chosen where KW associates across North America do their part to clean up neighborhoods, feed the homeless, donate toys to local orphanages and anything else that their local communities need. In just one single day, KW associates donate 100,000+ hours of community service! Overall, RED Day is our way of saying thank you to the communities where we work.

KW Wellness Program

Keller Williams is one of the few brokerages that offer any sort of health coverage for their associates. Since as many as one in four real estate agents are currently without health insurance, we felt it was our obligation to make sure our associates were taken care of. We view our agents as family and family takes care of their own. With the rising cost of heath care, we have developed the KW Health Plan to help provide health insurance for real estate agents that guarantees coverage for every one of our associates at a reasonable price.

KW Cares

KW Cares is a public charity supported by all our associates across North America. It’s designed to help fellow KW associates in times of need. It is truly the heart of the Keller Williams culture in action.  Thanks to KW Cares’ disaster relief model, agents were quickly able to jump into action and help the victims of Hurricane Florence and KW was able to send in it’s three 18-wheelers from Austin packed with generators and supplies during Hurricane Harvey. The trucks had volunteers aboard ready to work on unloading the trucks at the other end.  Instead of holding their annual Mega Camp in Austin, KW changed the event to Mega Relief.  Thousands came together in Austin, Texas, to make a difference in the lives of families impacted by Hurricane Harvey. This event was truly life-changing – and a cultural milestone in the history of our company.

Agent Leadership Council

Our associates drive the real estate business they are a part of, therefore we believe in giving agents the opportunity to direct decisions on how individual offices operate. Through their local Associate Leadership Council (ALC), agents and management are brought together on a monthly basis to oversee finances, and operations.

Reaching Out In The Community – The True Keller Williams Culture

Keller Williams is an active partner in communities across the globe. Our involvement includes numerous local charities and a 10% tithe to selected charities by KW Cares.