Keller Williams Realty is different by design and is not your typical real estate brokerage. We believe our associates should be treated like stakeholders.
While traditional brokerages strictly focus on building their brand and spending millions of dollars per year to advertise their company, KW doesn’t spend a dime. Why is this? The Keller Williams business model is designed around building the businesses of the agents instead of the real estate brand. Numbers from the National Association of Realtors show that less than 2% of people choose an agent based on their real estate company affiliation but choose an agent because of the relationship that is built and the value they provide.
Since you are the brand and consumers are using you because of who you are and the service you provide, Keller Williams focuses their attention on having best trained agents with the the most up-to-date technology who know the current market conditions. Any day of the week you can find educational events in every market center across the world. You can plug into masterminds, coaching and online learning as well.
Keller Williams Realty was founded in 1983 and today has over 188,000 agents in 800+ market centers worldwide. As the largest real estate franchise in the world, KW has flourished by providing the best real estate business model, top training and education, cutting edge technology and a family-like culture that makes all agents feel welcome.
There are 3 different business models in the real estate industry. Let’s look at them here
The Dependent Model
Also called thee traditional model. You receive some support, but just enough to keep you from leaving them and to stay dependent. They are not in the business of teaching you how to run your own business. They want you to grow their brand only and will also compete with you for leads, and then sell them back to you for an additional fee, because they were company generated, for instance, corporate relocation business, that can costs the agent dearly. It will end up feeling much more like a employer/employee type of relationship and that’s what you probably left to become independent.
The Independent Model
These are the independent or 100% companies. They have a hands-off approach and it feels more like a landlord/tenant relationship. They may charge a flat fee or a monthly fee to hold your license. Remember, 100% of zero is still zero. You have very little support and assume all the risk.
But if you’re looking to build a sustainable business with a company committed to helping you grow, this model will not give you what you’re looking for.
What we just described are business models on two opposite ends of the spectrum. Now let’s cover the third model.
The Interdependent Model -The Highest Evolution of Real Estate Companies
After running a dependent company in Austin, Texas in the 80’s and losing 7 of his top 10 agents to a 100% company when they came to town, Gary Keller set out to build a company that no agent would ever want or need to leave. This gave birth to what we call the “interdependent model.” It’s like being in business with a partner who cares about your success, delivers value to you every day, and believes you are both stakeholders in the business together.
This model is built around the belief that you, the agent, are the single most important asset to the company. There is a team-based approach and a collaborative mindset within the company. If you succeed then we all succeed. Agents are treated as partners and stake holders. Each agent has an ownership stake in the company. This model promotes a culture of sharing and caring and agent loyalty, therefore, agents, KW market centers and KW International are more productive.
Everybody starts in a dependent mindset
Some evolve to an independent mindset
The most successful people develop to an interdependent mindset
“A real estate agent cannot go from dependent to interdependent before becoming independent first. It is a decision only independent agents can make”. Gary Keller
The Best Real Estate Business Model
To maximize personal productivity and company profits, the Keller Williams Realty interdependent real estate business model allows agents and brokers to work as a team. The Keller Williams model is clearly different and outshines the competition in the areas of culture, education, profit sharing and technology.
Most real estate firms operate on either a dependent or independent model. The dependent model has the majority of the financial gain going directly to the broker or the company with leads provided to the sales agents. The independent model allows the agent to keep more commission dollars but they have a landlord/tenant relationship with their company and receive very limited or no support and training.
Because it is YOUR Real Estate Business
With the KW interdependent real estate business model, both agent and broker succeed through teamwork, encouraging their best practices with each other and rewarding associates who help grow the company. These philosophies have fueled the consistent growth of Keller Williams Realty, moving past older, more established companies to claim the #1 spot in the real estate industry.
If you are serious about building your career in real estate, take a few minutes to fill out our real estate career form and one of our KW career consultants will be in touch to share more on why being with the broker that provides the best real estate business model may be the best option for you.
The Organizational Model
The Economic Model
The Lead Generation Model